It is safe to say that the Asian American and Pacific Islander communities have left a great impact on the broadcast media contrary to the social injustices that they are experiencing in reality such as the continuous Asian attacks and social injustices in the United States of America. It is undeniable that there are lots of Asian artists that made quite a name in the broadcast media including on social media.
Last May 2022, Billboard and Nissan collaborated to highlight the rising achievements of famous AAPI artists in celebration of AAPI month this year. In terms of music, many Asian artists have dominated the world even in the past few years. As Korean music constantly gets bigger, groups like BTS, AESPA, and Twice are stirring western countries. Some groups who recently made their comebacks such as BTOB, Treasure, and STAYC have also made a serious movement in entering Billboard. The Coachella stage had also welcomed Asian artists trending almost all the Asian artists such as the legendary 2NE1 and Epik High. American artists such as Bella Porch, Olivia Rodrigo, and Conan Gray were also in the highlights.
In terms of social media, there are Asian Americans who are recognized as pioneers. In Gen Z terms, they are OG or the first of many who braved and inspired numerous generations to enter vlogging. Judy Travis of itsJudyslife, a famous beauty guru, mother, and lifestyle blogger has been a YouTuber since 2011. She was followed by Bretman Rock, another beauty and lifestyle social media personality who started in 2015 and is now a well-known brand ambassador of big brands such as Crocs. Both social media stars are still active and continuously inspiring aspirant people across the globe.
Moreover, the inclusion of the capitals of some Asian countries in the hit Netflix series Money Heist (La Casa de Papel) was also notable because many believed that it was because of the active Asian and Asian American viewers. Asian films were recognized by the Hollywood award shows like the South Korean film Parasite and the Filipino film Kalel, 15. The American sitcom Fresh Off the Boat has also paved the way for a great AAPI representation in western television as it depicts social issues surrounding the AAPI community. Its brave stand in addressing the issues has been both criticized and acknowledged by viewers all over the world. It is believed that it opens a lot of doors in representing the AAPI community in the broadcast media.
The long list of achievements and influential personalities of Asian Americans are notable and worth recognizing especially during the rise of Asian attacks in America. A lot of non-Asian personalities are also showing their endless support in ending the social injustices that the AAPI community has been experiencing not just in the United States of America but in all the countries. The diversity in culture of the AAPI community through their representation in broadcast media may inspire the citizens of all nations to value equality.
Written by: Yam Pernecita
Yam Pernecita is a digital marketing intern of PS Media Enterprise. She is a 4th-year Bachelor of Arts in Communication student from Far Eastern University in Manila, Philippines.
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